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The power of Second Life lies in its utility for the gamut of human activities.It's a potent medium for socializing—it provides people with a way to express, explore and experiment with identity, vent their frustrations, reveal alter egos. Women in trendy ball gowns and men in miniskirts dance to Bon Jovi.
Or they use live streaming video to talk and see each other in real life (sitting in front of a computer screen), as well as through their avatars inside Second Life.They're also doing business, collaborating on research, teaching courses, dating and even having sex.More than 45 multinational companies, including the likes of American Apparel, IBM, General Motors and Dell are beginning to use the medium for customer service, sales and marketing."I flourish in Second Life," says the 33-year-old, who heads a disability-consulting firm called Enable Enterprises, out of his home in England."It's no game—it's a serious tool." Rhonda Lillie and Paul Hawkins live thousands of miles apart—she in California, he in Wales—and until this week, had never met face to face.