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Many kids grow up while watching such programs and thus become well-educated.In China, the channel of science is becoming influential.

With a background and trend that Chinese people are degrading their handwriting with the popularity of computers, this program, the first of its kind on TV shows, will be a great promoter of Chinese characters.

It has an audience group with high education, high productivity and purchasing power.

This may constitute a blue sea market and a tank of value.

Famous announcers with CCTV will act as the judges and national-level Chinese language experts as the referee.

As experts of academia will be invited to contribute their intelligence on the questions, the show will definitely be an intellectual show providing a chance to learn more for the audience. This show, following a number of shows with copyright purchased from other countries, e.g., is another try of purchased copyright from foreign countries.

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